Why does your start-up need a website?

There has never been a more crucial time to set up a website for your business than 2022. Regardless of the industry your business is in, its online presence can have a huge impact on business success.

According to a study less than 64% of small businesses have a website, while 70% of consumers research a company online before buying something. This disconnect could be costing businesses thousands of dollars.

A website is not only important to establish your business’s presence online but also gives you the chance to distinguish yourself from your competitors.

Let us take you through what else a website for your business can do:

1. Build Credibility

With a website for your business, you have the opportunity to increase your credibility. Consumers are inclined to trust a business with a website over a business that only has social media presence. With a clean, easy to navigate website, you offer a sense of professionalism to your customers. 

Your website also gives consumers a place to find accurate information about you and check for product or service updates. 

2. Leads

Having a website makes it easy for potential customers to find you. With a growing number of people browsing the internet for products and engaging in online shopping on different smart devices, it is essential your business have real estate on the web.

Your website allows you to provide relevant information to new customers, along with important contact information so that they can reach you for a quote or an appointment. This gives you the opportunity to increase sales and add customers who reach out to your database. 

3. Organic Traffic

Once you’ve created an address for your business online, via your website you want to work on increasing your chances to appear in Google search results. Here’s where SEO optimization comes in. Creating a site with best SEO practices will allow your business to show up in the top searches when people search for a product or service in your industry.

4. Growth

As a start-up or small business, you’re always looking for more ways to expand and reach more customers. In the physical world, you have the word-of-mouth to help you do this, but with a website, it is possible to ‘pass on your business card’ to thousands of people online. If you set up an e-store, you can sell items and ship to different locations around the world. This allows you to expand your market much beyond geographical limitations, and tap into markets where you may not have considered having a base in. 

Access to greater business opportunities through your business website helps you grow exponentially.

We know that some organizations may be hesitant to get online because they feel they lack the technical expertise to build and manage a site. Some are also concerned about the costs of maintaining a site. 

As experts in the field of digital transformation, we’ve helped companies of different sizes establish their presence online and enjoy positive ROI from their digital properties. 

Feel free to connect with us at [email protected] and we’ll be happy to chat with you.